Moov

Moov brokers secondhand semiconductor manufacturing equipment. When I joined, nearly every deal ran through brokers working their contacts — typically one on either side of it — supported by a basic listings site and a custom-built CRM where all data was manually captured. The primary goal was to turn that into a two-sided marketplace, deeply integrated with the CRM.

Buyers and sellers came from the same four groups: brokers, refurbishers, manufacturers, and end users. Each ran a similar buying and selling routine, but each wanted different things from the data and had different levels of access to it.

That made disclosure the core design problem. Every machine carries a serial number pinning it to an exact model and unit, which is what makes a listing verifiable — and what makes it exploitable, since fraud is a live risk in the secondhand market. Deciding who sees what, and at which stage of a deal, shaped much of what we built.

What I owned:

• The marketplace rebuild — listings, search and browse, and the data capture wiring it back to the CRM
• An international shipping cost calculator, design through implementation
• The first version of a tool price calculator

I worked with our product marketer on go-to-market messaging, and planned the release directly with sales.

The marketplace onboarded 120 buyers and sellers representing themselves — posting the tools they had, or the tools they wanted — which removed a broker from one side of the deal, or both. Qualifying leads on the platform cut unqualified inbound by roughly 70%; platform-sourced leads fed $2M in broker-closed deals, and $450k transacted on the platform directly.