Ordo

Ordo was a CRM and order management platform for B2B wholesale. Sales teams in cannabis were stitching together multiple ERPs to do their work, so my co-founder and I set out to do what those systems could not — put the whole job in one place:

• CRM
• Order and inventory management
• Analytics and business intelligence
• A maintained license database for prospecting

We were a lean team, which meant wearing many hats. I owned product outright: low to high fidelity prototypes, the engineering team’s reporting line, sales support, and the custom dashboards we delivered through a third-party BI suite. I also built and maintained the scrapers behind the license database, covering eight states.

We integrated with four of the major wholesale ERPs, grew to 44 customers, and carried $1.4M in monthly order volume.